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iAd, ads as content: Spending and setbacks

iAd, ads as content: Spending and setbacks Noah Elkin

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Noah Elkin talks about the impact iAd is having on the mobile ad landscape, namely that it's generating an abundance of new spending. He also explains the "iPhone dilemma" -- the question of exclusivity versus reach. BBDO Vice President Brett Barash joins the discussion by reviewing some existing iAds and explaining why Apple chose AT&T.

This is the second video in a three-part series. Here is the previous entry:

Noah Elkin is a principal analyst at eMarketer.

On Twitter? Follow iMedia Connection at @iMediaTweet.

      Noah Elkin, Ph.D., is a 15+-year digital industry veteran whose career has revolved around the intersection of technology, marketing and content. He formerly served as Chief Product Officer at Industry Index, the ratings and reviews platform...

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