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iAd, ads as content: What lies ahead

iAd, ads as content: What lies ahead Noah Elkin

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BBDO Vice President Brett Barash discusses the opportunities and challenges that Apple and AT&T are encountering, and debuts some never-before-seen iAds.

This is the third video in a three-part series. Here are the previous entries:

Noah Elkin is a principal analyst at eMarketer.

On Twitter? Follow iMedia Connection at @iMediaTweet.

Noah Elkin, Ph.D., is a 15+-year digital industry veteran whose career has revolved around the intersection of technology, marketing and content. He formerly served as Chief Product Officer at Industry Index, the ratings and reviews platform...

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