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A quick guide to crowdsourcing

A quick guide to crowdsourcing Neil Perry

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Conversation timeline:

0:00 - Crowdsourcing for video creation
0:25 - Anheuser-Busch, P&G, Nestle, American Express
0:45 - Growing your crowd
1:00 - Tip 1: Give your crowd great work
1:35 - Tip 2: Let go of your brand (a little)
2:20 - Neil was surprised by the quality of work
2:45 - Crowdsourced commercials are one-tenth the cost of in-house
3:25 - Tip 3: Start now
4:00 - Success story: American Express

Run time is 4:22.

Neil Perry is an entrepreneur, a co-founder of a video production company, an expert brand marketer, a successful seller, and an all-around "good guy"!  A longtime iMedia participant both on stage and off, Perry was instrumental in creating the...

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