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Budweiser Tackles a New Approach to Content

Budweiser Tackles a New Approach to Content Erin Matts


Beer and sports. Sports and beer. For millions of Americans who settle down to watch their favorite sport in their living room or at their local bar, the two go hand in hand. But, Anheuser-Busch InBev's products are just some of the choices available to consumers. So how do they differentiate themselves in order to build relationships with consumers for long-term success? Erin Matts, global director of digital connectionsat Anheuser-Busch InBev will share tactics on how they tackle sports marketing.

Erin Matts is the CMO of Annalect, the data and analytics arm of Omnicom Media Group. In this role, she will be the voice of Annalect externally, refining and communicating the value proposition of the company to the marketplace. Matts joins over...

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