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Disney's Video Everywhere Strategy

Disney's Video Everywhere Strategy Mark Walker


Mark Walker, SVP & GM, Disney Interactive Media Group


Mark L. Walker will reveal Disney's multi-platform video strategy, rooted in rich storytelling, smart distribution, and above all, a deep understanding of the audience. Whether it's creating video content for Disney Parks and Resorts, a hot new mobile app or Disney Channel, the company continues to innovate and adapt to changing technologies, shifting consumer behaviors and emerging platforms to ensure guests can experience their favorite Disney entertainment whenever and wherever they want it.

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