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A New Era of Television: Technology's Impact on the $70 Billion Gorilla

A New Era of Television: Technology's Impact on the $70 Billion Gorilla Michael Bologna

Michael Bologna, Head of Emerging Communications, GroupM

After years of promise, technology has finally enabled the television business to begin offering advertisers a new line of products and services centered around targeting, interactivity, connectivity and accountability. Tactics that have proven invaluable in the digital world are now actively part of television in 2012. What are these applications? What is the scale? How will they get executed? Who will lead that charge?

Mike Bologna, is the President at MODI Media – GroupM’s recently launched Advance Television business unit. MODI specializes in the strategy, implementation and analysis of multiple Advanced Television disciplines including Addressable...

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