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Jaguar discusses innovation

In its latest campaign to reinvigorate the Jaguar brand, the car manufacturing firm has unveiled a new global ad campaign, created by Spark44, to increase awareness of the brand.

Entitled "How alive are you?", the ad takes a look at machines, before saying that Jaguar doesn't click or buzz, but 'roars'.

The ad was created with agency Spark44. In this interview, we speak to Jaguar global digital marketing manager and its digital agency, Spark44, on the challenges the car manufacturer faces, what innovations they're excited about and their advice for marketers.

The Jaguar advert

Steve Cobelli is global digital marketing manager for Jaguar and Alastair Duncan is a founding partner of Spark44.


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