Veteran entertainment marketer and visionary Gordon Paddison leads a discussion on Sony's approach to marketing and digital innovation with Elias Plishner and Jake Zim both highly respected in the media and developer community. Recognized thought leaders in their field, Plishner and Zim are fortunate to work with one of the best management teams in the studio system. This candid discussion will explore a successful marketing partnership on some of the biggest blockbusters in entertainment, and tackle how to deploy digital's many great tools. Join us for a conversation between three film marketing experts. You'll be smarter marketers yourselves afterwards!