Weaver's two sides of the Oreo, "transaction" and "marketecture," morphed into "programmatic" and "native" and continue to exert their gravitational pull on the math and mad men, respectively. But can these two competing schools of thought be brought together? Weaver says yes, and will explore how, in brief, provocative keynote remarks. He'll then lead a candid and thought-provoking discussion and town hall featuring leaders from the "math" and "mad" schools of thought.
With: Alastair Green, Team One; Tim Suther, Acxiom; and Doug Weaver, Upstream Group / iMedia Senior Analyst (moderator).