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6 criteria brands use to judge your company

6 criteria brands use to judge your company Michael Hammer

In part one of this interview, PepsiCo's senior director of venture capital strategy, Michael Hammer, gives us an inside look into the three ways the company evaluates potential new business. Does your company meet these standards?

Hammer continues his conversation with iMedia by discussing the three ways brands judge a company's people and teams. His answers might surprise you.


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