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Why you need to be thinking about short-form video content

Jennifer Marlo
Why you need to be thinking about short-form video content Jennifer Marlo

If you’re a marketer and not hip to short-form video content platforms, your education needs to start here and now. The fact is our minds are changing. Content is becoming shorter, more accessible, and more plentiful than ever, resulting in truncated attention spans and an ever-growing desire for instant entertainment. Face it, the days of the 60-second spot are numbered.

Morley Winograd, author of "Millennial Momentum: How a New Generation is Remaking America" kicked off day two of the iMedia Agency Summit with a keynote that detailed how youth generations are changing the way we consume information. Winograd zeroed in on short-form content and what it means for advertisers. In short, we must keep up with the trends and rapid-fire changes demanded by our audiences in order to stay relevant.

Winograd’s keynote was followed by a panel of content creators and social influencers who discussed their practices and inspirations. To give context, below is a video that showcases a few trend-setting micro films. Watch and enjoy.

Jennifer Marlo

Jennifer received her BFA from UC Santa Barbara and MFA from CALARTS in 2006. Post graduation, Jennifer segued into freelance writing, focusing on various topics such as arts, entertainment, travel, and tourism. Jennifer is a native Los Angelean...

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