iMedia's SVP, Marti Funk, speaks with Kate Bolick, the author behind The Atlantic's blockbuster article, "All the Single Ladies," about how these five brands are killing it when it comes to marketing to single females. Are you doing it right?
So what are they doing correctly? What are they avoiding when marketing to single women? Marti Funk continues our conversation with Kate Bolick about what these brands are doing differently, and why it's working.
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"Smiling beautiful woman in love talking to telephone" image via Shutterstock.