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5 brands that single women love for their marketing

5 brands that single women love for their marketing Kate Bolick
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JetBlue



Airbnb



FreshDirect



iMedia's SVP, Marti Funk, speaks with Kate Bolick, the author behind The Atlantic's blockbuster article, "All the Single Ladies," about how theseĀ five brands are killing it when it comes to marketing to single females. Are you doing it right?


J.Crew



Zipcar



So what are they doing correctly? What are they avoiding when marketing to single women? Marti Funk continues our conversation with Kate Bolick about what these brands are doing differently, and why it's working.



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"Smiling beautiful woman in love talking to telephone" image via Shutterstock.

When Kate Bolick's 2011 The Atlantic story, “All the Single Ladies” was published, it marked only the third time in the magazine's storied history that a female author had appeared on the cover. Interest in Bolick's marquee...

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