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2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt Industry

2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt Industry Doug Schumacher
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US for 2015. We’ll analyze 5 category leaders: Chobani, FAGE, Yoplait, Oikos, and Stonyfield.


  • Facebook is the largest network with 86% of the average fan count.

  • Instagram experienced the most growth at 133%, followed by YouTube at 40%.

  • Facebook is the industry leader in engagement, with 87% of the average total engagement happening on the network. Instagram had an average engagement of 14%.

  • Twitter is the leading network for posting, with 41% of the average posts. Second was Facebook with 24%.

Zuum - Social Media Benchmarking Data for the CPG and Yogurt Industry

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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