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Why data must be used to inform your creative process

Why data must be used to inform your creative process Tom Edwards

Tom Edwards, chief digital officer, agency at Epsilon, sat down with iMedia to speak about how he views the role of data in driving the creative decisions of companies and the overall direction of agencies. Here's why your creative process should align with your researched data points for optimal targeting and engagement.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters. 

Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while...

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Commenter: Thomas Rutheford

2016, June 13

Very engaging and creative view. Thank you for sharing it with us. And I wholeheartedly agree that there is no data without data.