We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Joanna Pena-Bickley, Global Chief Experience Officer of thinxmachine is next in the hotseat in this new interview series.
What are you passionate about?
Invention & Design.
What do you love about the industry?
Connecting brands to people in innovative ways.
Who has inspired you?
Jeff Bezos & Jeremy Rifkin.
What are your top three trends of 2017?
AI Morality, Audio UX, Civic Media.
What are the gamechangers for 2018?
The consumerization of the IoT.
What opportunities are you excited about?
Solving the intelligence gap.
What keeps you awake at night?
The hatred of institutions.
What is the purpose of marketing?
It's about Being Customer and designing the new innovative services that meet my needs on an individual level.
Do we need to find a new purpose?
Marketing v technology: who is in control?
The Hybrids & Makers.
Automation: friend or foe?
London or New York?
Can we topple the Facebook/Google duopoly?
Yes - 2 women in a basement can change the world.
What are you talking about at ad:tech New York?
Being customer obsessed.
Joanna Peña-Bickley, is a true 21st century renaissance woman. Propelled by multidisciplinary acumen in design, data, media and technology, her insatiable curiosity moves design, beyond obvious ideas and products, towards enduring experiences for the cognitive era.
Joanna is a speaker at ad:tech New York on November 1-2.