We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Stuart Foster, VP Global Brand Marketing of Hilton is next in the hotseat in this new interview series.
What are you passionate about?
Travel, golf, Cleveland Indians
What do you love about the industry?
It's ever-changing. Always a challenge.
Who has inspired you?
My mother, to be humble.
What are your top three trends of 2017?
AI, video first, native content.
What are the gamechangers for 2018?
What opportunities are you excited about?
What keeps you awake at night?
What is the purpose of marketing?
Developing conversations with customers.
Marketing v technology: who is in control?
Both - needs to be collaborative.
London or New York?
New York – in a minute.
What are you talking about at ad:tech New York?
Consumer mindsets in a post-demographic world.
In his more than 20 years developing and strengthening global brands, Stuart's learned that demographics are dead, replaced by mindsets that span across generations, genders and geographies. Stuart sets the strategy for global positioning and cross-channel marketing for Hilton's full-service brands, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection and Tapestry Collection.
Stuart is a speaker at ad:tech New York, which is November 1-2.