We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Cameron Friedlander, Global Marketing Technology & Integrated Media at Kimberley-Clark is next in the hotseat in this new interview series.
What are you passionate about?
Change is constant.
What do you love about the industry?
Behavioral science underlying it.
Who has inspired you?
What are your top three trends of 2017?
Addressable, mobile, automation.
What are the gamechangers for 2018?
Adblocking, AI, Apathy.
Describe your 2018 strategy.
A value exchange.
What opportunities are you excited about?
new world creative.
What keeps you awake at night?
What is the purpose of marketing?
Do we need to find a new purpose?
Marketing v technology: who is in control?
Technology = marketing. Marketing = action, Technology = medium.
Automation: friend or foe?
London or New York?
What are you talking about at ad:tech?
The convergence of data, content and technology.
Cameron is responsible for providing marketing technology leadership, strategy and planning for ongoing marketing campaigns, enterprise platforms, and eCommerce initiatives across all KCNA brands; identifying, defining existing and emerging marketing technologies to maximize the ROI and engagement of KC marketing and eCommerce objectives.
Cameron is a speaker at ad:tech New York on November 1-2.