ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

In 5 Words: An Interview with Appnexus VP Andrew Kraft

In 5 Words: An Interview with Appnexus VP Andrew Kraft iMedia Editors

We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Andrew Kraft, VP at Appnexus is next in the hotseat in this new interview series.

What are you passionate about?
Helping inspirational people be authentic.

What do you love about the industry?
Authentic people collaborate and innovate. 

Who has inspired you?
My wife. In every way.

What are your top three trends of 2017?
Header bidding, price transparency, consolidation 

What are the gamechangers for 2018?
Amazon: will build, buy, partner?

Describe your 2018 strategy.
Driving an open transparent marketplace. 

What opportunities are you excited about?
Walled gardens “deciding” to open.

What keeps you awake at night?
Government regulators who don’t understand.

What is the purpose of marketing?
Drive outcomes at scale. 

Do we need to find a new purpose?
No. Drive innovation in marketing.

Marketing v technology: who is in control?
Marketing is empowered by technology.

Automation: friend or foe?
Friend. Frees humans to innovate. 

What's your favorite city and why?
Manhattan. The archetype of “City”.

Andrew is an experienced ad technology industry strategy executive and business development professional. He's excited to be bringing AppNexus' advertising platform for both guaranteed campaigns and programmatic monetization to leading publishers and networks throughout the US and Canada.

Andrew is on the advisory board for ad:tech New York on November 1-2.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

View full biography


to leave comments.