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iAd, ads as content: Why 2010 is the year of mobile

iAd, ads as content: Why 2010 is the year of mobile Noah Elkin

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Noah Elkin explains how iAd is changing not only the perception of mobile advertising, but Apple as a company as well. In addition, he reflects upon the "iAd effect," which has reinforced mobile's value as a branding medium.

Noah Elkin is a senior analyst at eMarketer.

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Noah Elkin, Ph.D., is a 15+-year digital industry veteran whose career has revolved around the intersection of technology, marketing and content. He formerly served as Chief Product Officer at Industry Index, the ratings and reviews platform...

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