Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...
I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...
Predictive Intelligence, Machine Learning, Artificial Intelligence, Advanced Analytics. All these terms are gaining attention at major marketing, business, and analytics conferences. If...
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
The true value of cross-device campaigns comes from activating your data in real time...
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Today's gaming apps are getting people moving, which is good for them and us.