• Content Marketing

Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...

• Email

How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?

• Ad Serving

Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...

• Ad Serving

As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.

• Email

Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...

People like scores. They like to know which team won, wins vs. losses, how much weight they lost, their body mass index, or their portfolio’s growth. Business people in particular really...

• Video

Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...

• Ad Serving

Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...

• Professional Development

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...

• Corporate Responsibility

On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...

• Video

Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...

• Creative

iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...

• Web Analytics

Predictive Intelligence, Machine Learning, Artificial Intelligence, Advanced Analytics. All these terms are gaining attention at major marketing, business, and analytics conferences. If...

• Emerging Platforms

iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.

• Mobile

The true value of cross-device campaigns comes from activating your data in real time...

• Media Planning & Buying

During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...

• Emerging Platforms

This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...

• Case Studies

The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...

• Corporate Responsibility

• Web Analytics

Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...

• Integrated Marketing

• Content Marketing

• Content Marketing

• Search

I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...

• Websites