Avoiding bad data to achieve true consumer understanding
Integrate information sources and tech to realise the data-driven marketing dream, says Paul Maraviglia, MaxPoint's General Manager, Europe.
Agencies
How to build a great email list
Avoid the minefield of shortcuts and focus on quality, not quantity - email marketing advice from Chris Marriott, Marketing Democracy's CEO & Founder.
Is ‘Shocktober’ a wake-up call for agencies?
The shock waves generated by the imminent departure of four agency CEOs shows the need to turn the tide of talent loss, says Dan Brain, ad:tech London’s Country & Content Director.
The paradox of data - how can we re-connect brands and people?
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Why integrated data holds the key to better marketing
Release data from internal silos to power more effective marketing, says Sabrina Chamberlain, RAPP's SVP, Experience Analytics.
The crash course of digital and physical brand experiences
Hubspot’s CMO Kipp Bodnar talks online vs. offline brand experiences with writer and strategist Danielle Sauve...
In 5 Words: An Interview with Appnexus VP Andrew Kraft
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Kimberley-Clark Global Marketing Technology & Integrated Media Cameron Friedlander
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with OMD Director Ignition Factory Tracey Quintasol
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Talbots SVP eCommerce & CRM Rob Schmults
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Hilton VP Global Brand Marketing Stuart Foster
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with thinxmachine Global Chief Experience Officer Joanna Pena-Bickley
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Nextdoor Director of East Chad Tully
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with SundaySky CMO, Eric Porres
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with WPP Ventures Managing Director, Dave Knox
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Ernst & Young Partner, Janet Balis
Industry leaders give rapid-fire responses to a series of questions.
In 5 Words: An Interview with Instreamatic CEO Stas Tushinskiy
Industry leaders give rapid-fire responses to a series of questions.
Marketers Are Leveraging Data to Harness the Power of Intent
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Is Data Now King of the Upfronts?
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Is Your Retargeting Frequency Too Much or Just Enough?
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Modern Video Marketing: Navigating an Ocean of Possibilities
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
In 5 Words: An Interview with Tumi Chief Digital Officer Charlie Cole
Industry leaders give rapid-fire responses to a series of questions.
How Desired Behavior Maps Can Lift Your Digital Marketing Results
Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
Block Party: Reaching People in the Age of Ad Blocking
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
How to Create Unique Content in a Content-Saturated World
Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...