82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Today's gaming apps are getting people moving, which is good for them and us.
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Marketers need to be less tech focused and more in tune with the needs of their consumers...