Tricia Nichols is currently the Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC. In this role, she is responsible for developing a global consumer-forward media approach that redefines consumer & brand interactions, including customized partnerships, digital/emerging media, branded entertainment and shopper media.
Prior to this role, Tricia was a Managing Partner at MediaCom, overseeing Comms Planning and the alignment of Business Science, Strategy, Digital and Consumer Insights for brands in the Retail, CPG and QSR space.
Before joining MediaCom, Tricia held simultaneous roles as Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke. In her PepsiCo role, Ms. Nichols directed portfolio beverages in emerging media, mobile location-based services, social loyalty programs, shopper media and branded entertainment. While at TracyLocke, she created unique business-driving platforms in the general market and Hispanic space.
Tricia has earned several industry awards including Telly Awards, PepsiCo Excellence in Service Award and West Hollywood's Creativity in Outdoor award. She has contributed to start-ups Digital, Entertainment and Music industries. Ms. Nichols started her career as a Media Planning strategist at Temerlin McClain. She spent five years as an Adjunct Professor at SMU, while living in Texas.
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