Carnet Williams is the founder and CEO of Sprout. Sprout allows brands such as Sony Pictures, MAC, REI, Warner Bros Records to quickly create social experiences that are easily transportable across Facebook, MySpace, and other social networks without needing expensive development resources. In addition, Sprout advises leading interactive and creative agencies on their customers’ social media strategies.
Carnet began his social media career in 2003, creating ChipIn, a service that makes it easy to collect money by providing powerful fundraising widgets that can be embedded in social media. He also developed Vampires and Werewolves, one of the most viral Facebook applications of 2008. Within a month of launch, nearly 500,000 Facebook users had downloaded the application. Today, Sprout focuses exclusively on enabling brands to engage their audience across the social graphs.
Carnet graduated from the UC Berkeley and has a law degree from the University of Oregon School of Law. He speaks regularly on the topics of viral marketing and social media.
Paving the Road for Innovation