Avi is a pioneer in the convergence of marketing and entertainment, and founder of Big Fuel, one of the world’s leading social media agencies. He built his own branded entertainment company based on his previous success in traditional television production at MTV and VH1. A short while later, he rebranded his company Big Fuel as an agency producing and distributing branded content to targeted online communities. Publicis, a publicly-traded company and one of the world’s top three advertising holding companies, acquired a majority stake in his organization earlier this year, and they are well on their way to becoming the world’s first global social agency.
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