Craig Gugel manages all research functions for LogicLab, including consumer insights, internal and external training and education, primary research and data partnerships. In this position, he also serves as a public face of LogicLab and an industry expert on all research-related issues.

Previously, he was president of Telmar Information Services and Telmar HMS, where he managed all operations for the Telmar Group in North America.  There, he ran P&L and lead the development of multiple products. While there, Condé Nast Publications, The Economist, Financial Times, PHD-US, Optimedia, OMD Canada, Google and Discovery Communications were among the clients his team was responsible for managing.

Previously, he also worked on the supplier side for three years: Gugel came to Telmar from Nielsen IMS Worldwide, a division of The Nielsen Company, where he was executive vice president, worldwide analytics and strategy.  He spent a lot of time developing software and datasets.

While at Nielsen IMS, Gugel worked extensively in the entertainment and retail research fields with such clients as Screenvision, KCBS-TV, Nielsen EDI, Nielsen Interactive Entertainment, Nielsen Soundscan and In-Store Broadcasting Network. Prior to IMS, Gugel was executive vice president and director of strategic insights at Optimedia International, a division of Publicis-owned ZenithOptimedia.  At Optimedia, his client responsibilities included consumer insights work for clients L’Oreal, BMW and Nestlé.

Gugel is a member of ESOMAR and a past board member of the Advertising Research Foundation. He is also an Adjunct Assistant Professor in the Advertising and Marketing Communications Department at Fashion Institute of Technology, a college of the State University of New York. He received his bachelor’s degree in communications and sociology from the University of Windsor in Ontario, Canada, and completed graduate work in media studies at New School University in New York.