As an executive marketer/CMO with a corporate, brand management and agency background, Cat empowers companies to strategically communicate, position and market their value with creativity and gusto. Cat provides consultative, compelling and measurable strategic plans and the associated marketing tactics to drive growth, in both awareness and revenue. Known as the communications whisperer, Cat has successfully coached leaders in effective change communication and internal/external presentation effectiveness. Cat has led strategic business efforts spanning development, branding, marketing, product development and communications including public relations, legal and crisis management. The driving force behind one of ad tech's biggest brands and consumer products used in many households, Cat's innovative and effective strategic approach relies on understanding not only the audience, but the business motivation, market and means. One of only a few marketers to also have sold the products she'd positioned, Cat understands the importance of not only telling your story, but selling the value. Cat is a member of several organizations including the American Marketing Association where she recently co-led a pro-bono marketing project as part of the Non-Profit special interest group, and the Atlanta Interactive Marketing Association where she served on the Board.
Innovation, Disruption, Opportunity
It’s a Two-Way Street!
Engagement is the New Reach