Vanessa Naylon is a creative strategist who helps brands build award-winning campaigns in social. Vanessa was the original writer and creative strategist at 140 Proof and has worked on hundreds of social ad campaigns since 2009, including ESPN's award-winning NFL Draft campaign with Starcom in 2011. She's currently researching the role of social advertising in the 2012 election. Vanessa blogs for 140 Proof and tweets as @vnaylon on Twitter.

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