Simon is a leading professional in brand management consultancy and agile marketing. As Director of Strategic Development at Ayzenberg Group in LA, he helps new clients develop integrated digital and social marketing strategies. As a founding member of The Agile Marketing Group (www.AgileMarketing.com) in London, he’s a leading advocate of the need for a new way of marketing.
Simon offers over 20 years of experience in marketing, having held senior positions both in-house and in leading agencies in the UK and USA. After an early career at IPC Media (Time Warner), Simon completed an MBA at Cranfield, one of Europe’s top business schools. Soon after that he was Advertising and Direct Marketing Manager at Toyota GB, where he led the marketing launch of the RAV4 into the UK, brand development for Lexus and the re-launch of the Lexus LS400. For the following 12 years Simon led several integrated marketing programs for clients including Volvo, Nintendo, IBM and the UK Government in his role as Board Account Director at Clarke Hooper (part of BBDO), CEO of Brodeur UK (technology PR agency) and his own agency. More recently Simon has spent nearly four years at Interbrand, the world’s largest brand consultancy, where he introduced new clients such as HBO, Airbus, SAP, State Farm and more to their branding and technology services.
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