Matt Anthony is the Sr Director, Analytics at Mediaplex, the technology & analytics arm of Valueclick, Inc. (NASDAQ: VCLK). Matt's responsibilities include analytical technologies development for the main measurement & optimization tools that make up the backbone of the Mediaplex analytics framework, as well as overseeing the Analytics Services business, where Mediaplex offers full-service and custom analytical engagement support to its clients. Matt joined Mediaplex in 2011, coming over from The Sports Authority, Inc where he served as the Director, Analytics for the eCommerce division. Prior to that, Matt was Director, R&D at Datalogix (f.k.a. NextAction), where he oversaw algorithm & technological research supporting their full product line.  Matt is MS, Statistics from Harvard University, and BS, magna cum laude in Mathematical Social Science from Dartmouth College.

Mediaplex® is the technology-empowered marketing analytics and optimization company that scientifically identifies the best way for brands to invest marketing resources for maximum ROI. Its software-with-service approach blends a leading end-to-end data collection and data management infrastructure with expert analytics consultation and media execution. Mediaplex applies rigorous statistical analysis its partners’ cross-channel marketing data to understand what is truly driving incremental sales and then executes the most effective digital advertising possible.

Mediaplex solutions include:
- Tag Management (TMS)
- Data Management (DMP)
- Cross-channel Media Attribution
- Real-time Bidding (DSP)
- Rich Media
- Third-party Ad Serving

Summits Attended

iMedia Brand Summit

The Moments of Truth

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