Jim Nichols is VP of Marketing for Apsalar. Jim has 20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies. He joins Apsalar after several years as VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc. The rebrand and associated industry attention for the company contributed to the $2.3B sale of Conversant to Alliance Data in December, 2014. He is a prolific writer for digital trades on brand marketing, mobile, video, data, and customer profiling. Publications include iMedia Connection, Inside Radio, VentureBeat, ad:tech, ShellyPalmer.com, Jack Myers, and many consumer publications. He holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago.
The Agency Redefined - Balancing Scale, Scrappiness & Innovation
The Future of Data-Driven Creativity
Media Re-Defined -- What Clients Want
Partnership: The New Agency Value
Digital Marketing to Moms
WCW: What Clients Want From Agencies & Media Companies
Navigating Digital's Ever-Evolving Future
Engaging Customers with Authority
Strategic Digital Insights and Networking for the Agency Executive & Partner
Where the future of media and advertising intersects!
Where the Future of Media and Advertising Intersects
Niche is the New Black: The Future of Targeting and Reach
Your Mission: Innovate Beyond Traditional Search & Display!
Insight & Collaboration More Vital Now Than Ever!
Innovation, Disruption, Opportunity
Proof of Digital Ad Success
It’s a Two-Way Street!