Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell.  He studies the impact of the Internet on businesses, communities and individuals. 


He is the author of a successful MBA E-Commerce textbook- “E-Commerce Management: Text and Cases” and has edited two books, “Contemporary Research in E-Marketing: Volumes I, II”.  His academic research has been published in journals such as Organizational Behavior and Human Decision Processes(OBHDP), Marketing Letters, Journal of Consumer Affairs, Journal of Computer-Mediated Communication, International Marketing Review, Business Horizons, Marketing Management, Marketing Research, Knowledge, Technology & Policy, Technovation and Quarterly Journal of E-Commerce.  He has served as the Associate Book Review Editor of the Journal of Marketing Research and a co-editor of a Special Issue of the International Marketing Review on E-Marketing.  He has appeared in several major media outlets (TV- MSNBC, CNN, KING5 News; Radio- KOMO 1000, Associated Press Radio Network; Print- Inc, Seattle Post Intelligencer, The Chronicle of Higher Education, UW's The Daily; Web-,  You can access his web site at-