Anthony lacovone is considered a leading voice in the area of mobile integration, advocating a paradigm in which media channels, brands, and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer engagement. Recognizing the lack of a pure-play RTB system in mobile advertising, lacovone co-founded and launched AdTheorent in 2011 as a next-generation digital ad platform.
Prior to launching AdTheorent, lacovone conceptualized and founded Augme Mobile in 2005 after identifying major gaps that existed in the both the technology and distribution strategies in the mobile marketing space. Augme Mobile was acquired by Modavox, Inc. in 2009, and now operates as Augme Technologies, Inc.
Prior to founding Augme, lacovone gained extensive experience in the telecom industry, spending a decade developing and providing business development leadership and driving revenue growth in mid- and enterprise markets for AllNet, Frontier/Global Crossing, and WorldCom.