Ben Carcio is the CEO and Co-Founder of Promoboxx, a Brand-To-Retail Marketing Platform based in Boston, MA. With over a decade of experience launching web products and a true appreciation for the independent business, Ben created Promoboxx to drive dealer engagement in digital marketing programs regardless of retailers’ level of sophistication. Now with tens of thousands of retailers and several dozens of industry-leading brands, Promoboxx continues to help strengthen the relationship between manufacturing brands and their local retailers with co-branded digital marketing content. A true startup veteran, Ben also co-founded web marketing companies Acadient, Offertrax, and BizUnite.
Small retailers have been disadvantaged by big chains taking advantage of lending programs. Here's a look at what went wrong, and what we can do about it.