Rick Mandler, vice president, the Walt Disney Internet Group (WDIG), is responsible for all business development, production, technical, and integrated sales for Enhanced TV fare produced for all Disney-owned broadcast and cable network programming.
WDIG & ABC's Enhanced TV programming is delivered via an Internet-connected computer and is controlled by the user while watching the show simultaneously on television. It is neither a television experience nor an Internet computer experience, but truly both at the same time -- the first step towards in-home convergence programming.
Prior to assuming his current position in March of 2001, Mandler had been vice president of WDIG Local and Broadcasting. In that position, he was responsible for developing and managing the Internet efforts of the ABC Broadcasting properties, including ABC-owned television and radio stations across the country, ABC Radio Networks, and the localization of WDIG's Internet businesses.
Walt Disney Internet Group (WDIG) provides centralized strategic leadership, business execution support and a world-class technology platform for all of the Internet properties of The Walt Disney Company (TWDC). WDIG partners with all divisions of the company to execute their Internet plans and directly operates Disney.com worldwide, FamilyFun.com, Movies.com and Disney Mobile. Additionally, WDIG distributes content and services to mobile platforms under the mDisney Studios brand, as well as third-party brands through its Starwave Mobile publishing label.
Earlier, Mandler was vice president, new media for ABC Broadcasting after serving as general manager, new media for ABC Radio Networks, where he had operational and strategic responsibility for the ABC Radio division's Internet efforts.
Mandler joined Capital Cities/ABC, Inc. (now ABC, Inc.) in 1992 as a general attorney. He was named director of business affairs for ABC News in 1994, where he was responsible for negotiating talent and business agreements. Prior to coming to ABC, Mandler was an associate at the
Mandler is a graduate of
iMedia Brand Summit