For over 17 years, Sara Morton has helped clients design digital strategies that cross platforms and cultures, incorporating the latest developments in emerging media to create differentiating advantages for their brands. Currently, at Saatchi & Saatchi, Morton is helping lead key clients' digital transformations, injecting innovation into the creative work and continuously seeking new user experiences and trends with digital that drive business objectives.
Morton joined Saatchi & Saatchi from OMD, where she was responsible for the digital presence of Nissan in the U.S., and Infiniti in the U.S. and globally, including partnerships with media and technology companies. Prior to her work at OMD, Morton led digital marketing efforts for industry-leading brands from Fortune 500-level companies: Kraft Foods, Sony Consumer Electronics, GlaxoSmithKline, Wyeth Consumer Healthcare, MTV Networks (Nickelodeon, Nick Jr., TVLand/[email protected]), Cendant (CheapTickets.com, Avis Rent-a-Car), and Darden Restaurants (Olive Garden, Red Lobster), among others.
Her work has been recognized at Cannes, and by the IAB, OMMA, and Effie North America.
Morton graduated with high honors from Smith College, where she played varsity soccer, lacrosse, and ice hockey. She is on the board of directors, interactive, for ThinkLA, the Los Angeles advertising industry association.
TV, Video & Social
Driving Interactive '09
Driving Interactive '08