WIT stands for Whatever It Takes. We are not a PR firm. We are a firm born from journalists and industry leaders. We did not learn our trade by the books, but by immersing ourselves in the depths of an ever-changing business and learning to evolve our strategy as the market expands. Our knowledge does not come from teachers, but from hands on insight after experiencing exactly what it takes to be successful in a competitive market.

Craig Calder is an award-winning change agent, recognized for developing Internet advertising solutions and cross-media programs that have become industry standards. He has 20 years of experience developing innovative advertising, sales and marketing strategies for top tier media organizations. Craig has been interviewed frequently as an online advertising expert by lead industry media, including Forbes.com, Adage.com, DMnews.com, Cnet.com, Fortune.com, MSNBC.com, ZDNET.com and Mediapost.com.</P><P>He has held senior marketing positions with top online brands including NYTimes.com, Nick.com, Doubleclick.com, ModemMedia, TheStreet.com, Travelzoo.com and startup ventures Mochila.com and Realtimecontent.com.</P>

<P>Craig earned a bachelor&acute;s degree from the University of Missouri School of Journalism. He currently lives with his wife and two daughters in Maplewood, NJ.</P>

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iMedia Agency Summit

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