John Padua, media planner at Mediasmith, creates dynamic and innovative media plans based around client parameters, positioning, strategies and objectives. He is experienced in both B-to-B and B-to-C in running branding, direct response, demand generation and viral campaigns. He also specializes in the research, strategy, planning and execution of campaigns involving emerging media technologies. John's current client work includes SEGA of America and NetApp. John is also a graduate of the University of California Berkeley and enjoys golf and Team Fortress 2 in his spare time.