Maria heads up marketing for AT&T’s Advanced Ad Solutions and leads the media innovation team which is charged with building new advertising offerings across AT&T’s mobile, broadband, IPTV, targeted online display and search platforms.

Prior to joining AT&T, Maria was Senior Partner, Executive Director of Digital Innovation at Ogilvy and Founder of the NA Digital Lab.  She consulted across the Ogilvy group of agencies on emerging communication platforms such as mobile marketing, gaming, digital out-of-home, social media and advanced TV.

She is a digital native with over 15 yrs. of digital marketing experience having ran digital groups at Draftfcb, LoweWorldwide and Ammirati Puris Lintas.  She was also a brand manager at Kraft Foods.

Maria is the North American Chair of the Mobile Marketing Association (MMA) as well a founding member of the AAAA's Mobile Committee.  She is also on the ECHO Board of Governors at the DMA and a judge for IAB’s MIXX Awards.  She has received over thirty-five industry awards including three Echo awards and seven Caples.  She has been featured in many leading industry publications and contributed to a number of trade journals and publications.

She is a graduate of the University of Pennsylvania's Wharton Business School.  Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in digital marketing.

Summits Attended

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

My Articles

Connect with Customers on Their Terms

| Maria Mandel

PODCAST: The executive director of Digital Innovation for OgilvyInteractive discusses the importance of communicating with consumers on their terms and the importance of keeping them...

Mandel, Maria

| Maria Mandel

AT&T knew what it was doing when it stole Maria Mandel from Oglivy earlier this year, to take on the role of VP, media and marketing innovation...