Strategy, Buying, Planning, Client Services, New Business, Vendor Relations
Born and raised in Johannesburg, South Africa, Evan began his technical training as an audio engineer at the age of 15. Working as assistant engineer for famed record producer Phillip Nell, Evan worked his way up to assistant producer and head engineer for Inhouse Records, SA. AT 18, Evan began his studies at Rhodes University where he graduated with honors in Psychology and Anthropology. Upon graduation, he received a scholarship to study abroad at The Global School of Entertainment Arts in London, UK. After spending two years at GSEA, Evan graduated and garnered a scholarship to study at UCLA in Los Angeles, CA, where he continued his technical training in computer studies, engineering and production. Upon graduating from UCLA, Evan began working for Anita Mann Productions as the in-house engineer and led the technical staff in audio development and machine maintenance. After being given the opportunity to develop non-traditional marketing campaigns for various Las Vegas shows, Evan began his move towards the integration of technology and marketing. The implementing of strategic campaigns using a combination of technology based marketing strategies (SMS, viral net campaigns), lead Evan to be promoted to Director of Marketing for LevyMann Entertainment, where he honed his skills in technology based marketing. Having built up a solid grounding in technology based marketing systems, and guerilla marketing techniques, Evan moved on to form LazBro, Inc., specializing in traditional and digital campaigns, SMS mobile, Premium and Non-Premium campaigns for such groups as, Physicians Formula Cosmetics, California Olive Ranch, The San Pasqual Group of American Indians (Indian casinos), Luxor, Las Vegas, DirecLending (national lending company), Shadow Entertainment (entertainment marketing company), and The Free Speech Coalition. Evan is an active member of ASCAP, ThinkLA, and the MMA. He is known as a digital and mobile marketing expert. He is often invited to speak about the digital industry, and has been published in Response Magazine.
The Dynamic Agency Model
The Agency Redefined - Balancing Scale, Scrappiness & Innovation
Breakthrough: The Next Wave of Marketing
For Entertainment Marketers, By Entertainment Marketers
TV, Video & Social
Media Re-Defined -- What Clients Want
The Next Wave of Digital Marketing
For Entertainment Marketers by Entertainment Marketers
What Women Want from Brands
Keeping Pace with the Mobile Consumer
Innovative Marketing to Moms
Engaging Customers with Authority
Where the future of media and advertising intersects!
Proof of Digital Ad Success