Chris Curtin is the global head of new platform marketing transformation and chief digital officer at Visa Inc., where he is responsible for shaping Visa's marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, mobile networks operators, and mobile device manufacturers.
Most recently, Curtin was SVP of marketing strategy, innovation, and operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation, and helped drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing, and HP.com, the company's global web flagship.
Prior to his role at HP, Curtin was VP of global media and technology at The Walt Disney Company, directing the company's new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning, and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney's first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to Michael Eisner as vice president of corporate synergy and special projects.
Curtin earned a B.A. in political science from Denison University and a juris doctor degree from Georgetown University.
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