An interactive advertising veteran and global speaker, Pauline Malcolm provides expert insight into what works and what is next in social media advertising. As Senior Vice President of Sales for StyleHaul, the first global online video multi-channel network dedicated exclusively to all things fashion, shopping and beauty-related on YouTube, Pauline currently leads the global sales efforts.
Before joining StyleHaul, Inc, Pauline was Director of National Advertising Sales at Condé Nast Business Group, Digital. In this position, she managed annual advertising revenues in excess of $17 million and oversaw a team of 16 Senior Sales Executives and Sales Support Specialists. Previously, she served as Senior Regional Sales Manager at MySpace, where she developed revenue-generating partnerships with key consumer packaged goods (CPG) brands such as Kraft Foods. Pauline has also held Senior Sales and management positions at About.com, a New York Times Company, Rhythm New Media, Shopping.com, WeeWorld and Slide.
She graduated from Baruch College with a Bachelor of Business Administration Degree in Marketing and a Minor in Computer Science. Her commentary has been featured in top marketing publications such as Imedia Connection, ClickZ and MediaPost, and she has spoken at various industry conferences around the world including the 41st Annual Congressional Black Caucus, Social Media [email protected] The Internet Show in the Middle East, Advertising 2.0, Adweek’s What Teen’s Want Conference, Digital Hollywood and New York’s 212 Advertising Club.
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