media plans as well as the interactive media lead for the IBM corporate
media team. Coordinate global media objectives and strategies while
executing in North America.
Previous experience on the agency-side of the business working for Draft
Worldwide (currently idMedia). My role at Draft included managing the
American Express direct response business as the media supervisor, driving
subscription volume to cable operators for Home Box Office as well as the
interactive media lead for the media department.
Prior to Draft, I started my media career at Wunderman Cato Johnson working
on the AT&T business.
I am a graduate of the SI Newhouse School of Communications at Syracuse
University with a BS in Advertising and a minor in Coaching.
iMedia Brand Summit