Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Franchi acts as the company’s main spokesperson, commenting on company developments, and broader industry trends through the press, on speaker platforms, and via training and educational programs.

Franchi has played a pivotal role since the company's founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.

Franchi began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.

Summits Attended

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Brand Summit

The Marketplace for Ideas & Business

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Agency Summit

Connecting the Marketing Community

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Agency Summit

Collaborate or Die!

iMedia Brand Summit

The Art of Digital Conversation

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

Bonita Springs, Florida

iMedia Other Summit

iMedia Summit

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