As SVP, Branded Content & Storytelling, Jill Griffin leads the creation of consumer experiences across the North American portfolio of LiquidThread. Griffin provides broader agency leadership as the co-chair on MediaVest’s Social Center of Excellence.
Prior to her work with LiquidThread, Griffin led strategy and experience design including mobility, social and addressable media for Microsoft. Griffin was also the strategic planning lead for The Coca-Cola Company’s Still and Emerging Brands portfolio.
With more than 15 years of industry experience, Griffin previously worked in senior marketing and digital strategy roles at Martha Stewart Living Omnimedia, Anomaly and OMD. In 1999, in an earlier role at MediaVest, Griffin started the Interactive Unit, where she orchestrated the strategic media planning process and ultimately oversaw digital media strategy and activation.
A well known industry name, Griffin's creativity and innovative work has earned her numerous awards, including an Advertising Age’s “25 Women to Watch.” Griffin also led her team to receive the 2010 “Out of Home Media Plan” gold award for “Powerade Zero Ferry” and was previously a member of the MediaVest Impact Circle.
Griffin was a founding member of 212 NY’s Digital Advertising Club, and served as President in 2005-2006. In January 2013, she was recognized for her vision and leadership as a founding board member.
What Women Want from Brands
Keeping Up with the Consumer: The Impending Era of SoLoMo
Where the Future of Media and Advertising Intersects
Innovation, Disruption, Opportunity
Engagement is the New Reach
iMedia Summit 2005