Special Spectators is entirely dedicated to bringing the joy of Game Day to seriously ill children to create a day away from their worries and stresses, a wonderful distraction in their often otherwise challenging lives. Along with a team of business-side and events volunteers, Founder Blake Rockwell oversees the national operation, and leads all the relationships with the colleges, coaches, athletic directors, hospitals and strategic partners that play a part in making unforgettable game days happen for the kids. In its lifetime, Special Spectators has served 8,800 seriously ill kids and their families, 50 hospitals, 45 schools -- on campuses nationwide. In 2016, the organization will greatly expand the number of kids served, colleges involved -- as well as venture fully into professional sports.

Over 20 years ago, as a volunteer at Children’s Memorial Hospital in Chicago, Blake learned how a child living with a serious, life-threatening illness has a deep and profound impact on the entire family.  Managing medications; sorting through confusing insurance problems; the anxiety and uncertainty of when and where the next setback will surface; continuing to parent other children, traveling hundreds of miles to receive specialized medical attention.  These stresses create a strain that is exhausting for all family members.  This leaves little time or energy for creating joy.

Summits Attended

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Commerce Summit

The Future of Shopping in a Cross-Channel World