Zach Schapira is currently product marketing manager at Sizmek. In that capacity, he is responsible for developing high-level product strategy, defining market positioning, and driving go-to-market efforts for several of the company’s data products. Prior to joining Sizmek, Zach served as a deputy platoon commander in Israel’s Special Air Forces.
In order to capture this metric's value, advertisers need to start thinking about it more broadly.
If you're not considering weather in your marketing initiatives, you could be leaving money on the table.