After 20+ years at top NYC creative agencies in Strategic Planning and Account Management roles, Susan made the move to digital in 2010. At IAB, Susan leads the Native Advertising/Content, Social Media, B2B and Game Advertising committees, working with hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and many more.
Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Social Media Week and more. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14) and a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly (2015.) She is based out of NYC and lives in CT.
Forging Partnerships that Matter
From Agent to Ally: The Modern Agency's Survival Guide