John Stichweh has more than 20 years of experience in the CPG industry working on both the manufacturer and agency sides of the business. Stichweh began his career atP&G, where he spent 15 years working on iconic brands such as Pampers, Luvs, Iams, Eukanuba, and Head & Shoulders. Stichweh then spent time at Coca-Cola as director of global digital marketing, where he re-launched www.cocacola.com.
Stichweh then moved to the agency world for the next five years, first as SVP/GM of the Toronto Office of Critical Mass, and then back home in Ohio as the VP of client partnership for Bridge Worldwide (now POSSIBLE). At Bridge Worldwide, Stichweh led the engagement for ConAgra Foods, Daisy Dairy, Red Bull, and Fifth Third Bank.
Two years ago, Stichweh made the transition from ConAgra Foods as customer to ConAgra Foods as employer. Stichweh is located in Mason, Ohio, where he is co-located with ConAgra's national accounts leadership team and Kroger customer team. He collaborates with global marketing, shopper marketing, sales, joint business planning, shopper insights, and category leadership to provide unique digital/social activations for retail partners throughout the U.S.
Stichweh lives in Mason, Ohio with his wife Lisa, children Gabrielle, John Michael, and Sean, and dogs Ajax and Sparta.
The Future of Shopping
The Moments of Truth
Bonita Springs, Florida
iMedia Brand Summit