Colleen Kay is the Senior Manager of Acquisition Marketing for Cars.com. With 15 years of experience in the digital space, Colleen leads the efforts for performance-focused programs including digital display advertising, paid search, affiliate and distribution relationships. As the digital lead, she has developed scalable marketing initiatives to acquire, reactivate and grow the Cars.com audience. Her background in consumer and performance marketing has driven Cars.com to amplify their brand presence across digital, social and mobile. Additionally, she serves as the organization’s point person for advanced marketing attribution and analytics.
Prior to Cars.com, Colleen ran Consumer Marketing at Apartments.com and was instrumental in growing traffic to secure the category leadership position. She and her husband reside in the Chicago area with their two children.
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