Corey Olfert brings over 20 years’ experience helping B2B companies create unique voices in crowded markets. Currently he leads content strategy for GE Digital, a $5b unit of General Electric. He is responsible for developing customer-centric content designed to entertain, educate and engage relevant audiences. Before GE Digital, Corey led social media and content marketing operations for Juniper Networks. Prior to Juniper, Corey spent five years at Avanade—an Accenture company. He led the company’s global brand repositioning effort, created and executed its theme-based content marketing strategy, and built its social media function. He spent the first dozen years of his career within public relations agencies.
Partnerships: The Latest Renaissance in Marketing